Following the launch of its Sparkling Margarita last summer, Jose Cuervo has released a Watermelon variety for summer 2022/23. The Watermelon Sparkling Margarita features Jose Cuervo mixed with watermelon, lime, triple sec, and sparkling water.
It can be enjoyed straight from the can or poured over ice.
Hayley Dixon, spirits specialist for Proximo, the distributor of Jose Cuervo, says, “We love how the watermelon flavour creates a fresh twist on one of Australia’s favourite cocktails, and with the added convenience of a can, the on-the-go premix is sure to be packed for many summer occasions.”
The ready-to-drink (RTD) market in Australia rose 3.2 per cent in the last 12 months, to 16.7 per cent market share, Dixon said.
The Watermelon Sparkling Margarita is available in cases of 24, in single 330ml cans and four packs for RRP $25.00 from participating retailers.
