Cooee Native Superfoods brand, Cooee Cookies, has expanded its retail presence – launching in Drakes Supermarkets stores across South Australia. It follows the company’s expansion into Foodland stores in February.
Cooee has experienced significant growth over the past few months, acquiring Adelaide-based ingredients company, Creative Native Foods, in December.
This acquisition, and the new partnership with Drakes, further strengthens the brand's connection to South Australia, where key native ingredients are sourced, processed and now sold through the state’s largest independent grocery retailer.
Cooee Native Superfoods founder and CEO, Terri-Ann Daniel, said the company's growth strategy focuses on building an authentic, scalable native food supply chain.
“We want retail expansion to mean something. It is about creating commercial success that flows back to the community, to growers and to regional South Australia. Partnerships like this allow us to do that,” said Daniel.
“South Australia has become central to our supply chain and our story. Through Creative Native Foods, we are rebuilding Indigenous grower partnerships and increasing the proportion of native ingredients sourced from Indigenous suppliers. Expanding into Drakes strengthens that momentum.”
Cooee's 160-gram family packs, including Nan's Jam Drops with Davidson Plum, Choc-Chip and Wattle seed varieties, will be available across Drakes stores throughout South Australia.
Drakes Supermarkets grocery category manager, Jacky Webster, said the partnership reflected Drakes’ long-standing commitment to supporting independent brands and South Australian producers.
“As a family-owned business, Drakes has always backed suppliers who offer something distinctive and locally connected,” said Webster.
“Cooee is an Indigenous-owned brand with strong South Australian supply links and a genuine focus on community impact. We are pleased to bring Cooee Cookies to our customers and support a business that shares our values.”
