Brand extension agency Asembl has secured its first breakfast category product creation for with Sanitarium’s Weet Bix and Unilever’s Weis brand, the latest in a flurry of collaborative releases from Asembl.
Part of the Merchantwise Group and headquartered in Melbourne, Asembl is a strategic and research driven brand extension agency working with design, FMCG and lifestyle. To bring global brand owners new licensed product and service innovations.
This is the second time Asembl has taken the Weis brand out of the freezer and into the grocery aisle. In 2022, it partnered Weis with Bounce Food for four fruit and cream flavour-filled tasty nut butter balls.
The new breakfast creation follows Asembl’s partnership of Diageo’s Baileys with Sara Lee for a multi-year desserts partnership, with Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding, which launched in Coles last November.
Also hitting shelves in the baking section at both Coles and Woolworths is its pair-up between Greens and Street’s Golden Gaytime: Green’s Golden Gaytime Pancakes and Cupcakes.
The company had previously worked with the popular ice cream brand, morphing it into Griffin’s Marvels Golden Gaytime Popcorn and the Eggsellence Easter Egg.
No stranger to popcorn creations, February saw Asembl announce a new sweet treat: the Perfetti Van Melle’s Chupa Chups with Kinrise Snackfood’s Poppin Popcorn.
All the latest Asembl creations are available at Coles, Woolworths, and Independent stores.
