The creamy cold favourite Golden Gaytime is coming out of the freezer and into the snack aisle. Two new licensing deals will see the ice cream icon morph into popcorn and Easter eggs.
Unilever Australia brand manager Samantha Jarmul said the company’s brand extension agency Asembl had forged the first-time food licensing deals with Snack Brands Australia and Chocolatier Australia.
The result is be Griffin’s Marvels Golden Gaytime Popcorn and the Eggsellence Easter Egg.
The Griffin’s Marvels Golden Gaytime Popcorn by Snack Brands comes in two flavours, Original and Chocolate. “The perfect combination of the famous Golden Gaytime vanilla biscuit crumbs and toffee makes a popped time, a Gaytime,” the company said.
Launching in February, Snack Brands Australia’s Golden Gaytime flavoured popcorn will be available from selected Coles supermarkets nationally in March.
Chocolatier’s Golden Gaytime Eggsellence Easter Egg will be made from pure milk chocolate using cocoa certified by the Rainforest Alliance and no palm oil. It will be coated with Golden Gaytime crumbs and the ice-cream’s iconic toffee flavour. It will be available in Woolworths stores nationally from March.
