Fibrisol recently added a ‘meatless meat’ ROVITARIS compound system to its ingredients portfolio.
The company created ROVITARIS specifically for the chilled meat substitute products market in Australia.
It is based on highly functional dairy and plant proteins, Rosemary Enguix, Fibrosol’s market segment lead for Meat Poultry Seafood Oceania, says.
“We’ve developed a blend with a combination of proteins, hydrocolloids and other functional ingredients.”
The two-compound system is meat-free and soy-free and delivers a product texture that mimics traditional meat products.
Demand for vegetarian and vegan food products has been rising exponentially around the world, with 30 per cent of consumers now cutting out or reducing their meat intake, according to Euromonitor.
“The meat substitutes market in Australia has traditionally been dominated by frozen meat substitutes, but this is beginning to change as consumers pay growing attention to supermarkets’ chilled sections,” Enguix says.
“Chilled meat substitutes also offer the convenience of being stocked in the same vicinity as the chilled processed meat for which they are substitutes.”
