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Focus is one a new breed of all-natural, brain and body-boosting functional beverages.

Its Australian maker Herbal Fix combines organic herbs, vitamins and minerals that enhance mental and physical functioning.

Free from artificial ingredients and processed sugars, the range comes in six fruit flavours, one for each health issue it addresses.

Herbal Fix’s passionfruit-flavoured Focus beverage, for instance, targets mental functioning with a combination of ingredients to nourish the brain, increase oxygen flow, reduce fatigue, and improve memory and concentration.

Focus comes in guarana and banana flavour and aims to help stimulate vitality, improve endurance and reduce fatigue.

The other four beverages in the Herbal Fix range are mango Beauty, peach Shape, cherry Relax and dragonfruit-and-strawberry Love.

Packaging News

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.

A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.