The paradox of consumer behaviour

In this episode, Food & Drink Business editor Kim Berry is joined by Cormac Henry, the Associate Director for Food and Drink at Mintel for their annual catch-up on the trends to watch. 

 

We start looking at the trends for 2025 by considering our previous discussion on the results from Mintel’s study which reviewed consumer behaviours including their preference for new experiences, short moments of joy, and health supplements. We explore the uptick in rule rebellion with more snacking and home delivery, introduction of Ozempic into the market and the impact it brings on food and diet preferences and the possible food and beverage opportunities. This extends into improving transparency in the supply chain, production processes, and the ingredients involved.

We wrap up by considering the paradoxes of the trends that show the spectrum of human behaviour.

LINKS:
Sponsored by CommBank
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Download a copy of Mintel's 2025 Food & Drink Trends
www.mintel.com/insights/food-and-drink/global-food-and-drink-trends/#download