In this episode, Food & Drink Business editor Kim Berry talks to senior global food and drink analyst for Mintel, Cormac Henry, about the market research and insight firm's recently released global trends report for food and beverages in 2024.
We explore the four primary trends of consumers prioritising healthy ageing, processes they can trust, inexpensive environmental sustainability, and opportunities for convenience. We assess the health focused consumer behaviours of ageing generations, stigmas surrounding highly processed foods such as plant-based alternatives, and the increased utilisation of technology and quick meals to provide convenience.
We wrap up with a chat about the rapid onset of AI, and companies who are capitalising on viral moments to market their products within a very short time frame.
LINKS: Mintel's Global Food & Drink Trends for 2024
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MC: Grant McHerron
Host: Kim Berry
Producer: Steve Visscher
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