Ep38: Stocking up on sustainability with SIG, Massel

 Stocking up on sustainability with SIG and Massel


The industry leader when it comes to aseptic carton packaging systems and solutions SIG has paired with Australia’s premium stock and bouillon brand Massel to launch its latest range in Australia.

In this episode, Food & Drink Business editor Kim Berry talks to Baris Altay, SIG’s ANZ marketing and business development manager, and Mark Caine, the marketing director for Massel, talk to about the new carton and what makes its unique.

When most of us pour that stock into our risotto or soup we pay very little attention to the carton it comes in. This episode is about to change that.

From helping us understand what aseptic cartons are, through to the challenges of using recycled materials and being recyclable while maintaining food safety, Baris and Mark share the historical information about both companies, how they align and the work that has gone into producing the new packaging product.

Baris explains that as a packaging company, SIG has always been driven by developing sustainable and affordable packaging solutions. With a history more than 100 years old, he explains the latest packaging – the SIGnature Full Barrier – sets a new benchmark for the company and the industry. 

We discuss just what makes an aseptic carton sustainable, with the three key raw materials used in the Full Barrier range coming from certified responsible sources.

Mark explains the importance of packaging for Massel and the role it plays in its goal to have no more packaging products going to landfill.

Baris talks about the range of products the new packaging will be used with and notes the increase in consumers who want plant-based products to help reduce their impact on the environment.

The conversation concludes with Baris providing some insight into what’s on the horizon when it comes to even more sustainable packaging solutions.


Food & Drink Business delivers the industry’s most in-depth news and editorial coverage of Australia’s food and beverage sector. The Food & Drink Business podcast is one part of our multi-media platform, which provides: the latest news; expert opinion and business advice; insightful reports on industry issues and trends; new products; the latest research and technology developments; and regulatory updates. Tune in for entertaining and informative interviews from industry leaders, change drivers and experts across all aspects of the country’s leading manufacturing sector.

You can listen above or follow us on your favourite podcast platform:

 |  |  | 

If you would like to sponsor the podcast, please email our national sales manager Sharon Amos.

If you wish to use any of this podcast’s audio, please send an email to Kim Berry.

The Food & Drink Business Podcast is produced by Southern Skies Media on behalf of Food & Drink Business, owned and published by Yaffa Media.

The views of the people featured on this podcast do not necessarily represent the views of Food & Drink Business, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

If you wish to use any of this podcast’s audio, please contact Food & Drink Business via their website or email

MC: Grant McHerron
Host: Kim Berry
Producer: Steve Visscher

Food & Drink Business - © 2021



Packaging News

A $55 million investment in an upgraded manufacturing site outside Ipswich secures Asahi Beverages a major manufacturing presence in South-East Queensland and brings new beverage filling and packaging technology to the plant.

The Australian Packaging Covenant Organisation (APCO) has appointed Kmart exec and current APCO Board member, Chris Foley, as its new CEO.

Amcor has undertaken a product rebrand aimed at giving customers a clearer, more holistic view of its growing portfolio of 'more sustainable' packaging solutions.