Ep38: Stocking up on sustainability with SIG, Massel
Stocking up on sustainability with SIG and Massel
The industry leader when it comes to aseptic carton packaging systems and solutions SIG has paired with Australia’s premium stock and bouillon brand Massel to launch its latest range in Australia.
In this episode, Food & Drink Business editor Kim Berry talks to Baris Altay, SIG’s ANZ marketing and business development manager, and Mark Caine, the marketing director for Massel, talk to about the new carton and what makes its unique.
When most of us pour that stock into our risotto or soup we pay very little attention to the carton it comes in. This episode is about to change that.
From helping us understand what aseptic cartons are, through to the challenges of using recycled materials and being recyclable while maintaining food safety, Baris and Mark share the historical information about both companies, how they align and the work that has gone into producing the new packaging product.
Baris explains that as a packaging company, SIG has always been driven by developing sustainable and affordable packaging solutions. With a history more than 100 years old, he explains the latest packaging – the SIGnature Full Barrier – sets a new benchmark for the company and the industry.
We discuss just what makes an aseptic carton sustainable, with the three key raw materials used in the Full Barrier range coming from certified responsible sources.
Mark explains the importance of packaging for Massel and the role it plays in its goal to have no more packaging products going to landfill.
Baris talks about the range of products the new packaging will be used with and notes the increase in consumers who want plant-based products to help reduce their impact on the environment.
The conversation concludes with Baris providing some insight into what’s on the horizon when it comes to even more sustainable packaging solutions.
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MC: Grant McHerron
Host: Kim Berry
Producer: Steve Visscher
Food & Drink Business - © 2021