The Say/Do gap: Consumers, sustainability and buying behaviour
In the largest Asia-Pacific consumer research project for consultancy Bain & Co, 16,000 consumers in 11 different countries were surveyed and 50 hours of one-on-one interviews completed, to gain a greater understanding of consumer attitudes and experience with sustainability and the role it plays in the products they buy.
Food & Drink Business editor Kim Berry talks to the report’s lead author and associate partner at Bain & Co, Zara Lightowler, and Bain partner and head of APAC Consumer Products Practice David Zehner, about the report’s findings.
Some of the results will surprise, some may even shock. This episode provides real insights into the minds of consumers and business owners, and the challenges still in play when it comes to purchasing behaviour.
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MC: Grant McHerron
Host: Kim Berry
Producer: Steve Visscher
Food & Drink Business - © 2022
