Sungold flavoured milk is going fluoro for summer in celebration of Australia's tradies.
Warrnambool Cheese and Butter has teamed up with Coast FM to fuel Warrnambool, Victoria's tradie community from December 12 to 16 with free 500ml samples of its Sungold coffee and chocolate flavoured milk during one of their busiest periods.
Between 7am and 8.30am each morning during Monkey and the Big Fella's broadcast, select sites around Warrnambool will be visited by Coast FM, a fluoro cow, and a truckload of milk.
Sungold’s business manager Bill Slater said the fluoro yellow repackaging is "a bit of fun" to show support in the heat.
The flavoured milk will be sold in all current retailers in the new fluoro packaging for the rest of summer.
