Patient Wolf is marking 100 years of the Hawthorn Football Club with a special limited-edition gin, the 'Centenary Gin.' This release honours the club’s rich history with a carefully designed label that reflects its iconic colour and celebrated legacy.
The label is printed by Multi-Color Corporation (MCC), on Bright White Felt paper supplied by Ball & Doggett, using digital printing techniques and embellished with gold and clear foils.
The label design was a collaboration with Small Fortunes Studio. It incorporates the club’s bold colours, with dark and latte brown as the main colour scheme. To tie it back to the Patient Wolf brand, the label includes a textured clear foil pattern. The design aims to be bold, authentic, and memorable, reflecting the club's identity while connecting with fans.
Citing a case study on MCC's website, the brief was to deliver an authentic and instantly recognisable design that captured the spirit of the club while offering something visually striking and memorable for the fans.
Produced in Victoria, the ‘Centenary Gin’ is available as part of Patient Wolf’s ongoing commitment to building its brand connection with the arts, sports, music, fashion, and culture scenes in Melbourne.
