Château Tanunda is introducing a 375ml format, a lightweight bottle and a new label design across its Grand Barossa range, with bottles manufactured by Orora Glass. The changes will roll out this year.
The winery will release its Grand Barossa Shiraz in a 375ml bottle for the 2024 vintage this year, responding to what it describes as evolving drinking habits and growing moderation trends.
The lightweight Bordeaux-style bottle, manufactured by Orora Glass, will be introduced across the range. Château Tanunda said it reduces the weight of a six-pack carton by 720g, delivering a 6.8 per cent reduction in CO2 emissions, while retaining a debossed “Barossa” detail and red wax seal.
A new label design will also be rolled out across the Grand Barossa range. Michelle Geber said, “As a family-owned winery, we are continually assessing how we can evolve responsibly. Whether through packaging innovation, brand investment or responding to evolving consumer behaviour, while remaining true to our Barossa heritage and continuing to deliver wines of distinction and enduring quality.”
On the introduction of the smaller format, Geber said, “Château Tanunda’s inaugural 375ml release of its Grand Barossa Shiraz responds to evolving drinking habits, as moderation continues to gain momentum and consumers place greater importance on drinking less, but drinking better.”
She added, “We’re focused on building Grand Barossa’s presence across all retail networks. Classic wine styles have endured for a reason, they offer consistency and staying power. But for many consumers, committing to a full bottle can feel like too much... either due to price or the risk of not finishing it.
Our changes are about improving visibility and access, removing the barriers that sit in the way of saying yes at the shelf.”
The company said the update reflects wider industry movement towards lighter glass, with industry bodies including the Margaret River Wine Association identifying it as a lever for reducing wine’s carbon footprint.
Independent retailers interested in the 375ml Grand Barossa Shiraz have been advised to contact Château Tanunda.
