• The Tim Tam Red Velvet combines red biscuit with a cream cheese centre and a milk chocolate coating.
    The Tim Tam Red Velvet combines red biscuit with a cream cheese centre and a milk chocolate coating.
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Arnott’s and celebrity patissier Adriano Zumbo have collaborated on a fourth Tim Tam flavour, and this one was inspired by the Red Velvet cup cake.

The limited edition Tim Tam Red Velvet combines red biscuit with a cream cheese centre and a milk chocolate coating and is exclusive to Woolworths and selected independent grocery stores.

It follows a three-flavour collaboration earlier this year between Arnott's and Zumbo, an Australian and French-trained patissier who appeared on MasterChef in 2010.

“It’s been an honour to personally develop my own range of Tim Tam biscuits. I grew up on the iconic Aussie bikkie and have always dreamed about putting my own twist on it. Following the success of our first collection, we’re thrilled to launch Tim Tam Red Velvet – designed to taste like one of my favourite cakes,” says Zumbo.

Laura Hindson, Tim Tam Brand Manager, says: “It’s a pleasure working with a dessert master like Adriano Zumbo. Tim Tam Red Velvet is an exciting addition to the popular Tim Tam by Adriano Zumbo collection of unique, fun, indulgent and innovative flavours.”

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.