ASX listed companies Wide Open Agriculture and My Foodie Box are collaborating on plant-based products in the first commercial use of WOA’s Buntine Protein. Plans to expand into eastern states are also underway, beginning with New South Wales.
The companies anticipate the contract to be worth more than $300,000 per year.
CEO of Dirty Clean Food, the retail brand for WOA, Jay Albany said it was a significant milestone for the company.
WOA has been at the forefront of the growing Australian regenerative agriculture and food movement. Its Dirty Clean Food Oat Milk was the world’s first regenerative and carbon neutral oat milk. It will also be the first opportunity for Dirty Clean Food to sell branded meat products on the east coast.
“My Foodie Box has been an incredible partner to Dirty Clean Food since its inception. Our companies are aligned in values, sustainability, and a commitment to making it as convenient as it’s ever been for consumers to access premium quality food you can feel good about eating,” Albany said.
My Foodie Box CEO Mai Hughes said the company was excited at the prospect of bringing its premium, sustainable meal kits to the eastern states. The Western Australian meal kit company listed on the ASX in January 2022, raising $6 million in a fully subscribed initial public offering (IPO). Magnet Investments, parent company of The Mix Australia and the Australian/New Zealand distributor of Thermomix, became a substantial shareholder with 15 per cent of shares.
In September, the company announced a Thermomix Box, initially earmarked for a May release, would soon be added to its product offering.
“With this agreement, we have not only made significant progress towards securing supply for our expansion, but also secured access to an innovative portfolio of regenerative plant-based products for our platform,” Hughes said.
The meal kit provider uses only reusable, recyclable or compostable packaging, with all meat products being free range, hormone free and ethically farmed. In FY22, its total revenue grew 45 per cent to $5.27 million with a net loss after tax of $3.47 million, up from $601,115 in FY21.