Woolworths Group payments arm Wpay has launched one of Australia’s first digital wallets, allowing customers to pay via a QR code on their smartphone.
The Everyday Pay process can be accessed through Woolworths’ Everyday Rewards app and will be available at Woolworths and Big W stores.
Customers scan the QR code at the start of their transaction, as opposed to the current process which involves scanning the Everyday Rewards card and then selecting a payment method at the end of the transaction.
Everyday Rewards members add their credit, debit or gift card details along with their payment preferences in the app.
The digital wallet takes care of the rest when the customer scans the QR code available on the payment terminals at checkouts.
Everyday managing director Hannah Ross said Woolworths Group was always looking for new ways to make shopping for everyday needs easier.
“We know speed, ease and contactless payment at the checkout is important to our customers as they lead increasingly busy lives. Everyday Pay from Everyday Rewards has been designed with this need top of mind. By integrating the ease of QR code payments with our Everyday Rewards app, we can save customers time at the checkout,” said Ross.
The Everyday Rewards app is used by one million Australians every week and has more than 13 million members across the country. The scheme offers personalised point offers, ‘my weekly picks’ shopping specials, and fuel discounts.
Everyday Pay will help to further promote contactless shopping at the checkout and by offering e-receipts in the Everyday Rewards app so customers can transact without paper and with the convenience of receipts stored for them in the app.
Everyday Pay from Everyday Rewards is available in all Woolworths Supermarkets, Woolworths Metro and BIG W nationwide.
