Woolworths has expanded its partnership with OzHarvest, by donating 10 cents from the sale of every High Fibre Sliced Sandwich Bread product to the food relief charity.
The support from the supermarket is in addition to Woolworths’ long-standing partnership with OzHarvest, which has provided over 75 million meals since 2014.
Customers shopping in-store and online nationwide at Woolworths will find a yellow OzHarvest banner on the packaging of the Woolworths Multigrain, White, and Wholemeal Sandwich High Fibre Sliced Bread.
OzHarvest joint head of impact, Laura Glendinning, said the company is seeing record levels of people seeking our services, so every cent counts.
"There has never been a more important time to support our cause and we’re so grateful for our wonderful national partnership with Woolworths.
The funds raised will be used to help the organisation distribute meals to Australians in need, supporting the cost of drivers, vans, warehouses, coolrooms, freezers and more. This ensures that as much healthy surplus food can get to as many Australians in need of food relief as possible.
Woolworths Food Company managing director, Guy Brent, said that sliced bread is a staple in the shopping basket of many Australian households.
“The Woolworths High Fibre Bread range has been growing in popularity over the last twelve months, with the High Fibre Wholemeal product offering a healthier choice for customers.
“This created a great opportunity to help raise more funds for the OzHarvest team, helping them get even more resources out there to local communities in need of support at the moment.”
According to OzHarvest, bread is one of the most wasted foods in Australia. The Woolworths team has compiled storage tips and recipes to use up leftover bread throughout the week, including using older bread for french toast, bread and butter pudding, croutons, stuffing or breadcrumbs.
