Wine marketing and research firm Wine Intelligence has outlined some key emerging niches in Australia's wine market, and these differ from global preferences, according to its new report.
Wine Intelligence has found that Australian wine drinkers are interested in organic wine, lower-alcohol wine, and preservative-free wine its 2018 Global Wine SOLA (sustainable, organic, low-alcohol) Report.
On a global scale, in contrast, consumers prize organic wine, sustainably produced wine, and fair-trade wine.
The reporth was presented at a wine-industry event in conjunction with Wine Communicators of Australia (WCA) last week, and includes the latest information on the alternative-wines sector, as well as detailed analysis of and insights into opportunities for these wines across 11 international markets.
The evening was hosted by WCA national chair Angus Barnes and featured a presentation from Wine Intelligence country manager for Australia and New Zealand Rodney Sammut.
Sammut outlined the report’s key findings and also addressed wine-consumer perception and confusion around the ambiguity and overlap of terms in this sector, such as ‘biodynamic’, ‘organic’, ‘sustainable’, ‘non-alcoholic’, and ‘natural’ wine.
Attendees also tasted some of Australia’s SOLA wines, and played a sustainable-wine guessing game hosted by Cellarmasters cellar director Christine Ricketts.
The full report is on sale at wineintelligence.com.
