The Marine Stewardship Council (MSC) has announced its nominees for the Best Sustainable Seafood Brand 2025 award, recognising brands that have demonstrated leadership in promoting ocean health and sustainable seafood sourcing.
Consumers are invited to participate in selecting the winner by voting for the brand that best exemplifies leadership in sustainable seafood sourcing and a commitment to the United Nations Sustainable Development Goal 14: Life Below Water.
The nominees include:
- Birds Eye: A household name since the 1940s, Birds Eye has consistently shown a commitment to sustainable and responsible sourcing. Over the past three years, the brand has increased its range of certified sustainable products from 80 per cent to over 90 per cent, adhering to MSC or ASC standards.
- Bluewave: Known for its dedication to sustainable fishing practices, Bluewave offers a variety of MSC-certified seafood products, ensuring consumers have access to responsibly sourced options. Bluewave was launched by KB Seafood Company, the first food service brand in Australia to offer a fully sustainable range of crumbed and battered seafood.
- Coles: As a leading supermarket chain, Coles has integrated sustainable seafood sourcing into its operations, providing customers with a wide selection of MSC-labelled products and demonstrating a long-term commitment to ocean health.
- Fremantle Octopus: Specialising in premium octopus products, Fremantle Octopus emphasises sustainable harvesting methods, contributing to the preservation of marine ecosystems.
- I&J: With a focus on responsible fishing, I&J offers a range of MSC-certified seafood products, ensuring that their sourcing methods support the sustainability of fish populations.
- Skull Island: Renowned for its sustainable prawn offerings, Skull Island employs environmentally friendly practices to deliver high-quality seafood while minimising ecological impact.
MSC program director Oceania and Singapore, Anne Gabriel, said: “I’d like to congratulate all nominees for their outstanding contributions to sustainable seafood practices and their dedication to preserving marine environments for future generations.”
Voting is open until Friday 14 February, and the winner will be announced during the Sustainable Seafood Awards Australia 2025 ceremony on Thursday, 6 March. To learn more about the nominees and cast a vote, visit the MSC’s official website.
