Victoria Bitter, VB, is saluting all the champs, weapons, old mates, and more with its new limited-edition stubby range. There are 60 nicknames being rolled out on VB labels, inspired by the Aussie worksite, where nicknames are not given, they are earned.
CUB head of Classic Beer Brands, Sarah Wilcox (aka Boss), said, “VB is raising a toast to the unique way Aussies speak, drink, and celebrate with our mates.
"To earn a nickname is to cement your status on the worksite. Thanks to VB, we’re now immortalising the Aussie tradie banter to make hard work feel lighter.”
With summer almost here, Wilcox said it’s a great time to grab a specially marked, limited-edition slab for knock-off.
Maybe you know a Spud, or G.O.A.T., a Muscles, Bruiser, or Pup, but if your nickname isn’t in the pack, you can head here to personally your stubbies for Christmas.
There's been a few special edition label and can designs this year.
And its XXXX Gold Pride in Your Origin campaign, a limited edition can design with a number from 0-9 that can be combined to make up one of Queensland's 447 postcodes. It ran during State of Origin season in the ultimate show of Queensland loyalty.
Lion developed a XXXX can that had a cut-out lure, designed to help fishing enthusiasts combat the invasive carp population, and preserve the delicate balance of the Sunshine State's waterways.
