US-based food giant Golden State Foods (GSF) has acquired majority ownership of Groenz Group, a manufacturer of sauces, dressings, condiments and powders for the quick service restaurant (QSR) and food service industries in New Zealand, Australia and the Pacific Islands, in a joint venture agreement.
“This opportunity with Groenz is a continuation of our strategy to support our customers in their local markets,” said Mark Wetterau, chairman and CEO of Golden State Foods.
“Groenz brings a tremendous reputation for service and product innovation, which will greatly enhance our product offerings and service to our customers, and we look forward to working with them.”
Groenz, a family-owned business for more than 35 years, produces three main brands French Maid, Kiwi Style and In-House Systems, which are sold through its food service channels.
Its facilities include a multi-faceted site that houses manufacturing, new product development and test kitchen, sales, marketing and administration offices along with a separate warehouse. Groenz employs dozens of people in technical, manufacturing, and administration roles, as well as a sales team across Australia and New Zealand.
“The Groen family is very happy to have forged this partnership with Golden State Foods. From very small beginnings in the 1970s, the company has grown to a point where we needed a substantial trade partner to further expand, and we found that partner with GSF,” said Fred Groen, managing director, Groenz. “Not only did the business synergies line up but the social and moral ones as well.
“With this new formed partnership Groenz will have the enhanced resources, market reach and product offerings to fully reach its potential and continue its commitment to the New Zealand economy as a whole.”
