Treasury Wines restructures Premium Brands division

Treasury Wine Estates (TWE) says integrating the Global Revenue Growth arm into the Premium Brands division will unlock growth opportunities for its priority premium brands and increase operating efficiencies.

The Global Revenue Growth unit was formed last year, in a bid to drive new revenue opportunities, growth plans for brands, and innovation across the company. It was led by Global chief revenue growth officer, Angus Lilley.

TWE CEO, Tim Ford, said that combining the units would “unlock future opportunities”.

“When you consider our Premium portfolio, this is a unique offering with an unrivalled global footprint and brands that resonate strongly with consumers.

“Integrating our GRG capabilities within TPB, will enhance our ability to strengthen these brands, foster cutting-edge innovation and deepen our engagement with consumers and customer partners,” Ford said

The restructure means Premium Brands MD, Peter Neilson, will leave TWE after 12 years with the company.

“We thank Peter for his significant contributions made to TWE during his time. His focused leadership has resulted in a robust portfolio of brands and strong market positions for TWE, and the TPB team to build on,” Ford said.

Lilley will take on the role. Prior to this he has held a number of commercial leadership roles including Global chief marketing officer and Premium Brand’s GM of sales for Australia and New Zealand.

“I am delighted to have the opportunity to leverage the breadth and depth of experience from my prior roles in TWE to lead the amazing portfolio of premium brands brands, working closely with the incredibly strong premium brands team based around the world,” Lilley said

These changes come into effect on July 1, 2024.