The 2026 Hive Award for Best Packaging goes to Amcor Flexibles, for its AmPrima Recycle-Ready Packaging for Shredded Cheese. The product replaces PET and PVDC with a mono-PE structure that meets Australasian Recycling Label requirements, without compromising performance.
AmPrima represents a major step forward in transitioning complex food packaging formats to recycle-ready solutions. Designed as a mono-PE structure, it replaces traditional multi-material laminates used for shredded cheese, which have historically delivered performance but limited recyclability.
The innovation lies in achieving equivalent barrier properties, puncture resistance, and machinability within a recyclable format that meets Australasian Recycling Label requirements. The pack integrates seamlessly into existing production lines, enabling brand owners to switch without operational disruption.
Already commercialised at scale, and rolled out in Australia & New Zealand through Fonterra’s shredded cheese range, AmPrima demonstrates real-world impact, removing an estimated 270 tonnes of non-recyclable material from the market annually. By aligning performance, recyclability, and scalability, it reflects a broader industry transition towards circular flexible packaging.
