Now in its second year, Tetley Tea’s partnership with Breast Cancer Network Australia (BCNA) continues to raise funds and awareness for Australians affected by breast cancer through the brand’s recognisable pink tea packs.
‘The Tetley Pack That Gives Back’ has become a recognisable kitchen cupboard staple since launching in August 2025, with Tetley donating five cents from every pack sold in Australia to BCNA to help fund life-changing moments of support, education and connection.
Tetley’s ongoing partnership with BCNA has contributed to helping more than one million people in Australia access trusted information and professional guidance while navigating diagnosis, treatment and life following breast cancer.
The initiative forms part of Tetley’s campaign, A Life-Changing Cuppa, which builds on the 2025 Uncomfortable Cup campaign by tapping into something Australians do every day – putting the kettle on for a cup of tea – and uses that familiar ritual as a reminder to pause, connect and check in with ourselves and the people around us.
With 56 Australians diagnosed with breast cancer every day, those everyday conversations can be important and can help towards earlier diagnosis.
Australia has one of the best breast cancer survival rates in the world due to earlier diagnosis, and through Tetley’s ongoing partnership it is committed to encourage more Australians to learn the signs of breast cancer so that they can seek support and guidance early on, be more aware of changes in their bodies and know how to support someone affected by a diagnosis.
“Putting the kettle on is often what we do when someone needs to talk, when we want to check in, or simply when we take a moment together – we know that tea has always been about more than just what’s in the cup,” said Syed Zeeshan, vice-president and country head of Australia and New Zealand at Tata Consumer Products.
“That very simple ritual is at the heart of A Life-Changing Cuppa. We want to ensure Australians are continuing to use those moments to have conversations that could make a difference – whether that’s learning the signs of breast cancer, checking in with someone they care about or simply being there to listen.”
Kirsten Pilatti, CEO of BCNA, expressed deep gratitude for Tetley Tea’s support, highlighting how the A Life-Changing Cuppa campaign uses a simple daily ritual to foster compassionate and caring conversations.
“As Australia’s peak breast cancer organisation, Breast Cancer Network Australia knows that whether someone is newly diagnosed, navigating treatment or living with metastatic breast cancer, every diagnosis profoundly impacts lives,” she said.
“We are immensely grateful to Tetley Tea and the A Life-Changing Cuppa campaign for not only sparking powerful conversations but for standing with our community, as every pink pack sold helps ensure those affected can always turn to us for vital support, guidance, and connection.”
BCNA’s purpose is to ensure everyone affected by breast cancer receives the best possible care, support and treatment.
Through initiatives like the Uncomfortable Cup and A Life-Changing Cuppa campaign, Tetley has played a vital part in contributing to BCNA’s purpose and will continue to provide the support needed for new research, awareness, advocacy and to help BCNA provide support to those that need it the most.
“As a global brand, we believe established brands can play a positive role in the communities they serve by using their reach to bring greater attention to issues that matter,” said Gharry Eccles, president of International Business at Tata Consumer Products.
“What makes this partnership particularly meaningful is the opportunity to turn something already embedded in people’s daily lives into a platform for greater awareness, conversation and support.”
“Every pink pack means more than a change of colour on shelf. It’s a simple way for our customers to contribute to Breast Cancer Network Australia, while helping us put breast health and meaningful conversations front of mind,” Zeeshan added.
Tetley’s pink packs will continue to be sold throughout stores in Australia, with a refreshed stronger pink presence on the shelf so that more Aussies can choose to help make a difference to those living with breast cancer.
Building on last year’s campaign stories from Australians with lived experience of breast cancer, will share their journeys and encourage others to use their daily tea break as a reminder to check in with their bodies, their health and each other through PR and communications activity.
