After more than 10,000 people registered their interest, the Junee Licorice and Chocolate Factory enlisted 100 taste testers to help create Australia’s newest chocolate flavour at Australia’s largest organic chocolate factory.
Junee Licorice and Chocolate Factory created five new chocolate flavours to be taste tested including Salt and Pepper Dark Chocolate; Salted Caramel Macadamias; White Chocolate Coated Pistachios with Strawberry Dusting; Double Coated Hazelnuts and Caramel Chocolate Rocky Road with Popping Candy.
Testers will assess the taste, smell, and texture of the five different types of chocolate, with feedback helping the factory’s chocolatiers create a new flavour, which will hit the shelves in the coming weeks.
Junee Licorice and Chocolate Factory managing director Neil Druce said chocolate was “all about the experience”.
“We enjoy hearing what other chocolate-lovers have to say. That’s why we started the search for taste testers, we want to know what works, what doesn’t, and what else people want to see.
“Including Aussies in our taste testing is all about having fun, pushing the boundaries and trying new flavours, something they may not have even considered before,” Druce said.
Each style of chocolate sent to tasters offers unique flavour profiles and textures, giving them the chance to determine exactly what factors make up the perfect chocolate combination.
“We know we’ve created something special when our chocolatiers can’t stop coming back for more, that’s what we’d like our testers to look out for, what flavour can’t they stop thinking about,” said Druce.
