T garage Insights and Strategy and The Brand Power Company have signed an agreement for its AI-powered innovation platform, InsightIQ, to be rolled out internationally through Brand Power’s hometesterclub.com global review platform.
The Brand Power Company will integrate InsightIQ into its platform to enable customers to tap into consumer reviews from more than 40 countries and turn them into live product performance dashboards. From there, marketers can pull out actionable category and innovation insights.
T garage founder, Paul Lamble, says InsightIQ is already used by FMCG companies across the Asia Pacific, and has been “quietly reshaping” how FMCG and service brands develop, test, and track innovation.
According to T garage, its InsightIQ Concept Generator enables rapid, AI-powered ideation and validation using live consumer feedback. Marketers can identify trends, test concepts, and pivot “faster than ever, a shift that’s already giving early adopters a strong competitive edge”.
“This tool gives marketers something they’ve never really had – a live dashboard showing how their products are performing versus the competition, every day.
“It transforms the ‘product’ part of the marketing mix from something reviewed ad hoc, if at all, into something you can manage in real time, and delivers innovation performance that is 1.6 times more effective while cutting development time from months to weeks,” Lamble said.
“The traditional ideation process is slow, linear, and resource heavy. This flips the process on its head. We’re helping companies get ideas to market faster, smarter, and with a better chance of success.”
The Brand Power Company COO, Tim Hansen, said, “Partnering with T garage was a natural fit. Their proven research and technology capabilities align seamlessly with our global community, hometesterclub.com , fully realising the wealth of high quality zero party data generated by the millions of community members.
“This provides our clients the ability to scale real-time insights and unlock the untapped value already sitting in the feedback we collect every day.”
