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In an innovative cross-category tie in with its subsidiary Cadbury, Kraft has launched ready to spread Philadelphia Frosting to simplify the baking and decorating of sweet treats.

The frosting is made from Philadelphia Cream Cheese and is available in two variants: one made with Cadbury chocolate and the other with a hint of lemon.

Each 250g sized tub allows the home baker to frost a 20cm cake or approximately 12 individual regular-sized cupcakes.

The new Philadelphia Frosting range is available from supermarkets nationally at RRP $3.99.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.