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In an innovative cross-category tie in with its subsidiary Cadbury, Kraft has launched ready to spread Philadelphia Frosting to simplify the baking and decorating of sweet treats.

The frosting is made from Philadelphia Cream Cheese and is available in two variants: one made with Cadbury chocolate and the other with a hint of lemon.

Each 250g sized tub allows the home baker to frost a 20cm cake or approximately 12 individual regular-sized cupcakes.

The new Philadelphia Frosting range is available from supermarkets nationally at RRP $3.99.

Packaging News

As Australia’s packaging reform agenda moves closer to implementation, APCO is strengthening its leadership and operational capability, appointing Tom Key as COO to help drive the systems and delivery capability needed for the next phase of reform.

Federal ministers yesterday convened an urgent industry roundtable on plastics supply chain pressures, placing packaging reform and domestic recycling capability firmly at the centre of discussions around Australia’s food security and manufacturing resilience.

The Australian Beverages Council has renewed calls for urgent national packaging reform, saying global supply disruptions highlight the need for stronger domestic recycling and harmonised EPR.