Melbourne-based independent brewery, Stomping Ground Brewing Co., has opened expressions of interest for its upcoming equity raise through OnMarket. The company is now ready to scale up, as it celebrates a decade of beer.
Founded in 2016 by Steve Jeffares, Guy Greenstone and Justin Joiner, Stomping Ground started out as a neighbourhood brewery, and has since deeply embedded itself within Melbourne’s culture.
The company prides itself on supporting the arts, theatre, sport, comedy and music – having multi-year contracts with major events and sports teams, including Melbourne United, North Melbourne Football Club, Melbourne Art Fair, Melbourne Fringe Festival, Reclink Community Cup, and the Melbourne International Comedy Festival.
Stomping Ground has sold over 10 million litres of beer across its three venues – in Collingwood, Moorabbin, and Melbourne Airport – and a distribution network of 368 tap and 3275 pack distribution points throughout Victoria's venues and retailers.
Last year the company also received the Champion Victorian Brewery trophy at the Melbourne Royal Australian International Beer Awards.
Now, Stomping Ground is ready to scale, stating it wants to add two new venues, invest in sales and marketing, and strengthen its foothold in the Victorian market.
“The vision is straightforward: people love gathering over great beer, so let's create more opportunities for exactly that,” said the company.
“Two new flagship venues are planned for Melbourne and regional Victoria – world-class beer halls that deliver the Stomping Ground experience to new communities. We're dramatically expanding wholesale distribution, getting our beer into more hands throughout the state. And with new venue locations, comes more opportunity to do so.
“Every expansion will honour our roots: exceptional quality, authentic hospitality, and genuine community engagement. We're not reinventing ourselves – we're scaling what we already know works,” the investor summary stated.
Stomping Ground told Food & Drink Business that each Beer Hall will have some onsite brewing, enabling the company to create unique tap beers for that venue.
“In addition to the two new Beer Halls, there will be investment made in expanding our presence in retail outlets and pubs. Our current combination of our own capacity and combined with some outsourced production means we don't require any of the funds raised to be spent on additional production capacity.”
With investment tiers ranging from $500-$50,000, there’s an opportunity for anyone to grab a piece of Stomping Ground. Offers will be open from 12-26 March, head to onmarket.com.au for further information and to register interest.
