Australian consumers are going online to stockpile groceries as concerns grow around the coronavirus, according to analysis by Nielsen.
Nielsen Homescan research of the four weeks to February 22 shows online grocery sales up 45% as consumers limit exposure to crowds in-store.
The Nielsen numbers show a sharp rise in online sales of basic foodstuffs including pasta (+76%), eggs (+72%), canned
meals (+71%), tea (+62%), rice (+58%), flour (+55%) and shelf-stable milk (+50%).
“The rush to stock up on these goods will have an almost immediate impact on supply chains for manufacturers of the most sought-after goods," says Bernie Hughes, managing director, Nielsen Connect – Pacific.
