Sprout Organic has entered a new distribution deal with Australian Pharmaceutical Industries (API), expanding its availability through the networks of Soul Pattinson and Priceline Pharmacies.
Sprout Organic CEO and founder Sel Berdie said, “This partnership is a testament to our commitment to making plant-based and allergy-friendly nutrition accessible to as many families as possible. We are excited to see our products on the shelves of these respected pharmacies and contribute to the well-being of Aussie kids.”
API Group baby category manager Taran Sohal said, “Our partnership with Sprout Organic isn't just a business decision; it's a statement of our dedication to providing healthy and diverse options for Australian families, and represents an exciting evolution in our baby category.”
Sprout Organic is currently running a crowdfunding campaign on Birchal, successfully reaching its target within six hours of opening. Funds raised will primarily be used to accelerate the brands international growth, following its most recent launch into Malaysia and Saudi Arabia. The crowdfund raise will continue until a maximum target of $1.5 million is reached, closing on 31 August.
