SPC Ardmona has launched ProVital, a new product range for people who have difficulty opening packaging or in some cases swallowing food.
“We’re excited about the potential of SPC ProVital because it’s the first of its kind for the healthcare market,” SPC chief financial officer James Harvey said.
“It’s a range of easy open portion control fruit that is more accessible for patients and reduces waste during serving and consumption.”
The launch was enabled by the completion of a new snack line, which represents the completed first stage of the company’s $100 million investment program.
The new snack line uses the latest technology to dramatically improve quality and innovation capability, according to SPC, and can produce any of SPC’s food products in cup format, and uses an improved gentler cooking process that produces higher quality product.
The company is also using the snack line on other product lines (see below).
“We were determined to produce this season’s fruit using the new line with our new-look snack cups,which are in store now,” Harvey said.
The $100 million is a co-investment between SPC's parent company Coca Cola Amatil (CCA) and the Victorian Government.
“We thank Premier Andrews and his team, who have been unwavering in their support for SPC, Harvey said.
“They have played a critical role in assisting us with our transformation plans and helping to secure the company’s future in the Goulburn Valley.”
SPC’s newly appointed managing director, Reg Weine, said the $100 million investment program would continue to build SPC’s capability and capacity as it transition to a “modern branded food business”.
“Importantly, it allows us to deliver product and packaging innovation, efficiency and productivity improvements and extend the brand as we enter new channels and markets,” he said.
SPC's parent CCA is also increasingly moving into the health and wellness space with the recent launch of the new stevia-sweetened Coca-Cola Life and Zico Coconut Water.
