Smith’s has re-introduced the infamous 80s character, Gobbledok, to consumers via social media channels including its newly launched TikTok channel.
Since bringing Gobbledok to TikTok, the company says it has seen a legion of fans, both new and old, embrace the characters quirks as they reimagine the character for a modern-day audience.
In the comedic TikTok campaigns, Gobbledok emerges from the back of the pantry after years in hiding, where he’s been living for the last 30 years. After running out of Smith’s Chips, otherwise known as “CHIPPPIIIIEEESSS”, Gobbledok ventures out and into 2022, and finds things a little different to how he last left them.
The Gobbledok content has amassed 1.4 million views, over 1,300 hours of play time and a reach of 1.17 million users.
Smith’s senior brand manager, Sam O’Donnell said: “There’s nothing quite like bridging generational divides.
“Launching his own TikTok account is a great opportunity to connect and engage with our consumers,” said O’Donnell.
