SIAL China 2018, which takes place on 16-18 May in Shanghai, will see expanded areas dedicated to meat, dairy, wine, and beverage zones, and international cold chain logistics.
Meat, dairy, wine, and beverage are four of the top food industry growth sectors in China, according to organisers, and each will have their own dedicated halls.
And because cold chain logistics remains one the sectors with the highest growth potential due to the quickly growing areas of fresh food e-commerce, the designated International Cold Chain Logistic Hall at SIAL China will be expanded this year.
Now in its nineteenth year, SIAL China 2018 will see exhibitors from 21 food sectors occupying 13 exhibition halls and 162,000 sqm at the Shanghai New International Expo Center.
“SIAL China 2017 was an incredible showcase of the latest food innovations and trends, SIAL China president Jim Liu says.
“With Asia’s food and beverage sectors experiencing strong growth and demand globally, we wanted to offer our exhibitors and professional visitors a smart platform that would support the further integration of Asian and global food markets.”
The exhibition will also offer e-business services, including a Match-Making System and BAB platform to allow participants to connect with each other based on their business interests.
In 2017, 1,780 meetings were arranged using Match-Making System, a free service open to all exhibitors and pre-registered visitors offering targeted meeting arrangements and scheduling assistance.
Using artificial intelligence technology, SIAL China's BAB platform connects businesses with other businesses, agents and alliances.
This year, visitors and exhibitors will be able to experience cooking demonstrations at La Cuisine and Seafood Fest, learn from wine masters and renowned sommeliers at Wine Innovation Forum, and watch a live dessert demonstration at Chocolate World.
Visitors can also explore the essence of tea at the China National Specialty Tea Brewers Cup, exchange inspiration at Retail & Hospitality Forum, and learn the most current global consumption trends with World Tour.
