Drinks startup Gravity Seltzer Co. has won a two plus one year, multimillion-dollar contract to be the official seltzer supplier for Accor Stadium at Sydney Olympic Park, as well as the CommBank Stadium at Parramatta and others.
Seltzer has exploded in popularity in North America in recent years and is now the fastest-growing alcohol category in Australia. This is the first time Accor Stadium and other venues have tendered for an official seltzer supplier. Gravity will also supply the McDonald Jones Stadium in Newcastle, and WIN Stadium and WIN Entertainment Centre in Wollongong.
Accor Stadium and CommBank Stadium General Manager Commercial Shane Stoddard said the seltzer category of beverages was a great choice for upcoming major events and functions. The stadiums welcome more than 2.5 million fans each year.
“The Gravity range of seltzer has become extremely popular and will add a new dimension to our beverage offerings as we head into a very busy stretch of events,” said Stoddard.
The current Gravity Seltzer range features Kiwi & Guava, Blood Orange & Passionfruit and Melon & Salty Lemon flavous and will be available in all General Public areas of the stadiums and in all Premium Experience packages, as well as the Accor Stadium Members’ bars.
Gravity Seltzer is co-owned by fitness influencer Jenna Louise and several professional athletes and was founded less than one year ago, but co-founder and chairman Mick Spencer said the drinks company had used this to its advantage when tendering for the contract.
“It’s rare to even be asked to participate in such a big contract, let alone win it. As a young company, we felt this contract was always going to mean more to us than it would to a big, established multinational.
“Another point of difference is that we’re a seltzer making a difference to the environment and to the land we love to play in.
“We plant a tree for every case of Gravity sold and, with our partner Airseed, in this contract there will be enough trees planted in Greater Sydney and regional NSW to fill 85 Accor Stadium football fields, which will have a major environmental impact,” said Spencer.
Andrew Walker, AirSeed CEO and Co-Founder, said the program will help restore degraded ecosystems across Australia.
