• Drinks startup Gravity Seltzer has been appointed the official seltzer supplier at Accor Stadium and other leading NSW venues. 
Image: Gravity Seltzer
    Drinks startup Gravity Seltzer has been appointed the official seltzer supplier at Accor Stadium and other leading NSW venues. Image: Gravity Seltzer
Close×

Drinks startup Gravity Seltzer Co. has won a two plus one year, multimillion-dollar contract to be the official seltzer supplier for Accor Stadium at Sydney Olympic Park, as well as the CommBank Stadium at Parramatta and others.

Seltzer has exploded in popularity in North America in recent years and is now the fastest-growing alcohol category in Australia. This is the first time Accor Stadium and other venues have tendered for an official seltzer supplier. Gravity will also supply the McDonald Jones Stadium in Newcastle, and WIN Stadium and WIN Entertainment Centre in Wollongong.

Accor Stadium and CommBank Stadium General Manager Commercial Shane Stoddard said the seltzer category of beverages was a great choice for upcoming major events and functions. The stadiums welcome more than 2.5 million fans each year.

“The Gravity range of seltzer has become extremely popular and will add a new dimension to our beverage offerings as we head into a very busy stretch of events,” said Stoddard.

The current Gravity Seltzer range features Kiwi & Guava, Blood Orange & Passionfruit and Melon & Salty Lemon flavous and will be available in all General Public areas of the stadiums and in all Premium Experience packages, as well as the Accor Stadium Members’ bars.

Gravity Seltzer is co-owned by fitness influencer Jenna Louise and several professional athletes and was founded less than one year ago, but co-founder and chairman Mick Spencer said the drinks company had used this to its advantage when tendering for the contract.

Gravity Seltzer will plant a tree for every case of Gravity sold. 
Image: Gravity Seltzer
Gravity Seltzer will plant a tree for every case of Gravity sold. Image: Gravity Seltzer

“It’s rare to even be asked to participate in such a big contract, let alone win it. As a young company, we felt this contract was always going to mean more to us than it would to a big, established multinational.

“Another point of difference is that we’re a seltzer making a difference to the environment and to the land we love to play in.

“We plant a tree for every case of Gravity sold and, with our partner Airseed, in this contract there will be enough trees planted in Greater Sydney and regional NSW to fill 85 Accor Stadium football fields, which will have a major environmental impact,” said Spencer.

Andrew Walker, AirSeed CEO and Co-Founder, said the program will help restore degraded ecosystems across Australia.

Packaging News

A $40m investment in advanced mechanical recycling for soft plastics will see the construction of a new processing facility in South Australia at Recycling Plastics Australia’s Kilburn premises, with the application of proprietary technology supplied by PreOne.

The concepts of 'collection' and 'creation' have come together in a new brand identity for fast-expanding packaging and resource recovery and recycling operation Close the Loop, which has positioned itself as a circular economy leader operating in four major global regions. 

Singapore-headquartered VektroPack, which recently opened an Australian office, has launched kerbside recyclable paper-based packaging for Coles’ Bake and Create and Simply baking chocolate range. Recyclability has been verified by Opal.