Sanitarium has launched Oats2Go, a new liquid breakfast that is made predominantly from wholegrain oats.
The product has the same amount of protein, energy and fibre as a bowl of oats and skim milk, and is also low GI and low fat, according to Sanitarium.
Oats2Go, like others in the company's original liquid breakfast range, caters to those who are too busy to sit down to breakfast. According to Sanitarium, the average person now allocates less than 10 minutes for breakfast on a typical weekday, and a third spend five minutes or less.
“Sanitarium is committed to the health and wellbeing of all Australians, so we’ve developed Oats2Go with great tasting wholegrain oats to ensure busy Aussies can still get a great start in the morning, and make the most out of every day,” Daniel Derrick, general manager marketing, Sanitarium Australia, says.
Michelle Reid, Accredited Practising Dietitian and nutritionist at Sanitarium, said wholegrains contain all three components of the grain.
“Sanitarium is currently the only brand to overcome the challenge of being able to deliver a source of wholegrains in a liquid breakfast,” she said.
Oats2Go does not contain artificial colours or added preservatives, and is available in three flavours: Creamy Vanilla, Cocoa, and Banana & Honey.
It is being sold by all major retailers and a pack of three has an RRP of $4.99.
