Australia’s iconic Rosella brand has broken with the tradition of cans for its new soup range, instead partnering with Tetra Pak and adopting the Tetra Recart packaging with its impressive environmental credentials.
The Tetra Recart package is the first retortable carton designed for shelf-stable food products with ingredients of almost any size such as vegetables, tomatoes, beans, baked beans, sauces, soups, and ready meals traditionally filled in cans, glass jars or pouches.
Rosella CEO Michael Bartholomew said the switch to the Tetra Recart package allowed Rosella to reduce its environmental footprint and contribute to a more circular economy.
The company is wholly Australian family-owned and has been for more than 125 years. The brand is well established and trusted for its range of soups, sauces, chutneys, relishes and pickled onions.
Rosella’s new line of Classic Soups will be the first product in Australia to be packaged in the carton-based Tetra Recart package. The range has four flavours: Condensed Tomato, Tomato Roasted Pepper, Carrot & Potato, and Creamy Pumpkin.
According to Tetra Pak, on a life cycle analysis (LCA) basis, Tetra Recart has the lowest CO2 footprint in the market as well as offering consumers greater portability, and easier opening and pouring.
Tetra Pak says the Tetra Recart package has up to six times less impact on the environment compared to cans, is easier to open, and maintains freshness and keeps food safe at room temperature, all without the need for any preservatives.
The package also helps reduce costs and environmental impact for retailers and distributors as it weighs 60 per cent less than cans and is designed to occupy up to 30 per cent less space on shelves, and 20 per cent less space in transport vehicles.
Tetra Pak Australia and New Zealand managing director Andrew Pooch said it was great to see Rosella be the first brand in the Australian market to make the switch to Tetra Recart packages.
“There is a lot of focus on end-of-life at the moment, but in reality over 99 per cent of packaging impact to climate change has occurred before products hit the shelf,” Pooch said.
Rosella Condensed Tomato soup is available nationwide at Woolworths and Coles, while Tomato Roasted Pepper, Carrot & Potato, and Creamy Pumpkin are available nationwide at Coles and selected independent supermarkets.
