Premium New Zealand gin company Rogue Society has begun trading as Scapegrace in Australia and New Zealand.
The decision was made to comply with European Union laws that stipulated the company could not trade as Rogue Society due to similarities with US company Rogue Brewing.
The company's founders Mark Neal, Daniel McLaughlin, and Richard Bourke said they decided to “seize the opportunity to evolve from their roguish roots” and create the Scapegrace Gin brand.
“It was important to rebrand Rogue Society with a name that encapsulated the brand’s DNA and roguish ways," Neal says.
"After six months of diligent research, we discovered the rarely used 18th century word ‘Scapegrace’, which by definition means ‘Rogue’ and knew it would be the perfect fit for the transition.”
The gin’s “murky history” is celebrated with a black-tinted bottle in a modern take on the original Genever bottles from 200 years ago.
Each bottle of Scapegrace is also hand-crafted and carries its own individual batch number, plus a quirky tale from the bottom of the world on the bottle’s base.
The product uses 12 botanicals and glacial water from New Zealand’s Southern Alps, and the liquid inside - distilled in a 19th century whisky still that was discovered by chance in an old country shed - remains unchanged.
Scapegrace was recently awarded two medals at the 2018 San Francisco Spirit awards, taking home Silver for its Classic gin and a Double Gold for its Goldilocks gin.
Scapegrace is rolling out in July in Dan Murphy’s nationally.
Scapegrace Premium Gin 700ml has a RRP of $79.99.
