Ārepa has appointed Ben Matthews as the new country manager for Australia, overseeing the company’s growth as it expands its reach and network. Matthews previously held senior positions across the industry, including with Diageo and Mars-Wrigley.
Most recently, Matthews led Campos Coffee’s expansion into the grocery channel and partnership with Woolworths.
Ārepa CEO and co-founder Angus Brown said since Ārepa launched in Australia in 2020, the company had experienced 'incredible' growth thanks to the efforts of its small, local team.
“The work the team has done in a short amount of time has been phenomenal and we’re looking forward to adding Ben’s combination of experience, passion and attitude to this group and continuing to build our presence throughout Australia.
“Ben is joining at a pivotal moment for Ārepa. Our partnerships with our Australian retailers are continuing to grow and develop, and we’re continuing to expand into new spaces. 2023 has been a really exciting year for us and we’re looking forward to Ben’s contribution towards our continued success,” said Brown.
Matthews said Ārepa’s health benefits with clinical research had been gaining traction with retailers seeing profitable growth as consumer awareness has increased.
“We’re now building some exciting partnerships and advocates that will help to accelerate the growth of what is an innovative and emerging category,” said Matthews.
Since launching in 2017, Ārepa’s range of cognitive performance clinically tested brain drinks are now stocked in five countries, with a presence in over 1,200 Australian retailers including Woolworths, Coles, Harris Farm and IGA stores.
