Fast food restaurant chain Red Rooster has revealed the results of a Tinder campaign which explored the swiping habits of men and women in Australia.
Red Rooster, which is owned by Craveable Brands, entered the popular dating app by integrating the swipe function into its advertising.
Its campaign features male and female Tinder profiles which promote a new range of saucy wings.
According to Red Rooster, a breakdown of data from Tinder revealed a large divide in the swiping habits of males compared to females.
The engagement rate among males on Tinder averaged at around 25 per cent, while for women it was substantially less at an average of almost two per cent.
Following in the same vein as other international studies, Red Rooster’s research showed that men are a lot more right-swipe happy than women, and they’re not too selective about who they swipe right for.
However, they’re rarely invested enough in a person to actually send a message.
By contrast, it appears that women only swipe right when they’re really interested and are more likely to follow through with their initial choice.
