The Queensland government is investing $4.5 million into Beef2027 in Rockhampton, taking place from 2-8 May next year, aiming to showcase the state’s beef industry.
Queensland beef is the state’s highest-valued export commodity, with the industry worth more than $6 billion in 2024-2025. By supporting the biggest industry event for beef producers, the state government is working towards its goal of increasing the value of primary production to $30 billion by 2030.
Queensland Minister for Primary Industries, Tony Perrett, said Beef2027 would shine a spotlight on the State’s beef producers and provide valuable opportunities for export and investment.
“We made a commitment to back our state’s beef producers and the communities that rely on them, and we are delivering on that promise with the largest investment into Beef2027 to date,” said Perrett.
“As a grazier, Beef Week has been a highlight for my family. I've been attending this event since 1991, and I’m enormously proud of the event it has become. In 12 months, this event will showcase our beef industry to domestic and international markets, opening doors for new export opportunities and attracting investment that will drive growth in our regions.”
Organised by Beef Australia, the event drew 125,000 people from across Australia and around the world when it was last held in 2024. Beef Australia aims to put Rockhampton under an international spotlight in a weeklong celebration of all facets of the industry – promoting and advancing a sustainable beef industry alongside producers, scientists, chefs, students, and exhibitors.
Beef Australia CEO, Simon Irwin, said the government support means Beef2027 will be bigger and better, and can continue to celebrate the industry’s achievements and contribution to the nation.
“We feel strongly about holding the event in a regional city and our partnership with the Queensland government makes it possible for us to put on this international scale event in the heart of beef country,” said Irwin.
“We also want to acknowledge the advice and guidance the Department of Primary Industries provides, it’s integral to our event.”
Head to beefaustralia.com.au for further information about Beef2027.
