• Pimp My Salad has partnered with equity crowdfunding platform Equitise, to raise up to AU$500k.
    Pimp My Salad has partnered with equity crowdfunding platform Equitise, to raise up to AU$500k.

Salad topper brand Pimp My Salad is on a mission to become a pantry staple, by offering healthy meal toppers. To accelerate its growth, the brand has partnered with equity crowdfunding platform Equitise, to raise up to $500k.

The brand has launched the Public Investment Phase of its campaign, now live on Equitise’s website following a large number of EOI’s and support.

After initiating nationwide distribution to independent grocers and health food stores for the first time in 2018, the Byron Bay based business quickly grew in popularity, branching out into supermarket retailers such as Coles, Woolworths, and Harris Farm by June 2022.

Now, Pimp My Salad products can be found in over 1700 stores in Australia, and the brand is leading the market with 75 per cent of all sales being sold to Australia with 25 per cent to the UK and other markets. In 2019, the brand expanded overseas and has grown a strong network of stockists in the UK.

Both Plotnikova and Komarov traded in their careers to focus on Pimp My Salad. With Plotnikova’s PhD in medical biology and a 10-year career in cancer research in both the US and Australia, she says she learned how crucial a healthy everyday diet is to prevent diseases, knowledge which she leveraged to create the healthy products.

Komarov was trained as a physicist and spent the past 20 years creating digital products, working with Silicon Valley start-ups, and operating his digital product design studio. He brings his expertise to create real-word products and to truly think differently.

Today, Pimp My Salad has sold over one million products worldwide with its range of seeds, croutons, sauces, and sprinkles that are made from whole foods.

Its best-selling ranges include Activated Superseeds, meat-free Coconut Bacon, Cashew Parmesan and Hemp Parmesan.

The business’ success is reflected in its performance with a steady average revenue growth of 35 per cent p.a. and attaining a positive EBITDA.

The brand also reached over $1 million in gross sales at the end of 2022, and anticipates a 75 per cent growth in the next year and a half with plans to further expand to the UAE, New Zealand, Ireland, and other parts of Europe.

The investment phase for Pimp My Salad’s equity raise is open until 6 July.

Packaging News

In the first year of PKN’s Women in Packaging Awards programme, industry has stepped up with meaning. The response has been phenomenal, and the judges had their work cut out for them selecting the finalists from a competitive field of high-calibre nominees.

At The Hive Awards in Sydney today, the Best Packaging category was won by Don Smallgoods, part of George Weston Foods, for its resealable flow wrap pack for sandwich fillers and other smallgoods. This innovative packaging is a departure from the conventional thermoformed packs and addresses consumer demands for better functionality, sustainability, and product visibility.

Applications for the 2024 APCO Annual Awards are now open, and are open to all of industry to apply.