PepsiCo ANZ chooses new CMO

PepsiCo Australia has appointed Alessia Taddei as its new chief marketing officer, ANZ Foods, effective 1 September. Taddei will take over the responsibilities of former CMO, Vandita Pandey, who was promoted to vice president of marketing for international beverages in July, after holding the role for three years.

The position will see Taddei take over responsibility for the full marketing agenda across Australia and New Zealand, leading PepsiCo’s foods marketing teams and agency partners.

PepsiCo ANZ CEO, Kyle Faulconer, said Taddei has played a pivotal role in driving the growth and diversification of PepsiCo’s flagship brands, including Smith’s, Red Rock Deli and Bluebird since joining PepsiCo nearly 7 years ago.

“With a category-first approach, Alessia has championed a number of efforts, both in our commercial strategy and internally across PepsiCo, that have now become models for other key PepsiCo markets," said Faulconer.

“She also strengthened the human-centric approach of our Shopper Marketing function and built category strategies to deliver mutually beneficial solutions. We are confident she will continue to lead with creative excellence and help accelerate the growth of our iconic brands.”

With the appointment, Alessia will join PepsiCo’s executive leadership team as the functional leader for marketing.

“I am incredibly honoured that the business has tasked me with taking the marketing efforts to new heights across our iconic brands," said Taddei.

“The marketing landscape is constantly evolving and I’m excited by the prospect of driving bold ideas and impactful work, in collaboration with some of the brilliant minds within our PepsiCo network who lead with deep marketing knowledge and strategic thinking every single day.”