Meat delivery subscription service Our Cow says the calibre of people it has attracted to its board and other senior leadership roles reflects its business model and growth trajectory.
Our Cow was founded by Bianca Tarrant and David McGiveron after they nearly lost everything in Australia’s worst droughts and the Black Summer bushfires.
While they were working off-farm at the time, they had an idea of selling their beef directly to consumers over Facebook.
The company is now a multi-million-dollar enterprise aimed at giving farmers a fair set price and supplying customers with high-quality grass-fed beef, organic chicken, free range pork and grass-fed lamb via its own meat processing facility in Casino, New South Wales, to more than 6000 regular subscribers.
Tech entrepreneur Robery Coorey, co-founder of property-tech platform Archistar, has joined as chair of Our Cow’s board.
He said he was drawn to the business because of the leadership vision of Tarrant and McGiveron and the considerable upside potential of Our Cow.
“Bianca and David have built a strong foundation and attracted an outstanding executive leadership team. We share a commitment to nurturing the vital bond between farmers and consumers,” Coorey said.
In other senior leadership appointments, former lead investor for Woolworth’s venture capital arm W23, Nicolas Rollinson is CFO; former head of buying at David Jones, Lyana Laborde, is chief procurement officer; and Phil Parker, former VP of global digital strategy for Koala, is Our Cow’s CMO.
Tarrant said she was thrilled the company attracted the high level of talent.
“That people of the calibre of Rob, Nicolas, Phil, and Lyana were keen to join our team is testament to the type of business we’re building.
“They believe in our business model and our mission to supply sustainable, ethical, fresh and tasty produce that provides support to Australian farmers and strengthens the connection between those in the bush and the city.”
“Our customer numbers are growing rapidly every month and we expect this trajectory to continue as more people become aware of us and what we do. Rob, Nicolas, Phil and Lyana are the right people to guide us through this next stage of growth,” Tarrant said.
The company has had a particularly successful six months including the acquisition of the business assets of grocery delivery start-up VOLY, and the completion of a record-breaking crowd fund via leading platform Birchal.
The $2,096,150 million capital raise was largely supported by Our Cow customers with the investor webinar the most widely supported Birchal had ever seen, Tarrrant said.
More than $100,000 was pledged in the first 15 minutes of the offer opening and $1 million within the first day.
The funds raised will enable the company to expand its range of fresh food, improve delivery times and expand nationally.
Our Cow has grown significantly since it was started in 2019 and is now generating around $20 million of annual recurring revenue from over 50,000 customers and supporting more than 150 farmers across Queensland and New South Wales.
