ASX-listed health and wellness food company OMG Group has launched two matcha brands targeting opposite ends of the market, backed by an exclusive five-year supply agreement for 350,000kg of ceremonial-grade Japanese matcha from Nagasaki-based SANDAI Group.
The dual-brand platform comprises Ōmura Matcha, positioned at the premium end of the category with a focus on specialty retail and hospitality channels, and Matcha Mode, an entry-level offering using blended formulations with natural flavours aimed at mainstream retail distribution.
The company, which already operates Blue Dinosaur functional snacks and Oat Milk Goodness beverages, says matcha will also be integrated across its existing portfolio. Products are expected to be available via ecommerce and existing retail channels next quarter, with negotiations underway with distribution partners across food service, grocery, specialty retail and ingredient supply.
OMG CEO, Alex Aleksic, said the constrained supply of premium Japanese matcha made the company’s long-term supply contract a competitive advantage.
“Matcha is experiencing strong global demand, while supply of premium Japanese product remains constrained. Through the launch of Ōmura and Matcha Mode, we are positioning the company to target multiple price tiers, while also supplying raw ingredient demand across food service, retail and manufacturing channels,” Aleksic said.
The global matcha market was valued at US$4.2 billion in 2024 and is projected to exceed US$7 billion by the early 2030s, according to Polaris Market Research.
First distributor secured
Within a week of the brand launch, OMG Group appointed Food & Dairy Co (FDC) as the first non-exclusive distributor of both matcha brands into food service channels. FDC services more than 2000 cafes and restaurants across New South Wales and Queensland.
FDC is already an established partner for OMG Group, distributing Oat Milk Goodness. Purchases by FDC grew approximately 170 per cent in the three months to December 2025 compared to the prior corresponding period, rising from around $15,000 to $41,000 per quarter.
Aleksic said the appointment was a natural progression of an existing relationship. “Several other existing distributors have already expressed interest in adopting our matcha lines, which gives us confidence in the broader rollout of the platform.”
Food & Dairy Co CEO, Brenton Barker, said the quality of the Ōmura and Matcha Mode brands aligned with what its cafe and restaurant customers were seeking.
“Increasingly the market is demanding products made with the highest quality ingredients, and for that reason we had no hesitation in coming on board,” Barker said.
OMG Group says it is continuing to advance discussions with additional distribution partners across food service, grocery, specialty retail and ingredient supply channels.
