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With YOLO (You Only Live Once) the current mantra of Gen Y, one company has responded with a breakfast and snack product called Yol’Oats.

Aimed at consumers who "live fit, fast and on the edge", the pre-soaked oat treat is centred with a coconut and yoghurt cream filling and topped with a choice of four flavours.

Containing no preservatives or artificial flavourings, the product promises to sustain energy levels longer, reduce cholesterol and improve day-to-day performance.

Flavours include Fig & Macadamia, Strawberries & Cream, Pineapple, Lime & Coconut and Apple & Cinnamon.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.