• Norco has partnered with the Black Dog Institute to raise funds and provide easy access to online mental health support tools for its farmers, their families and people living in regional communities across the nation.
    Norco has partnered with the Black Dog Institute to raise funds and provide easy access to online mental health support tools for its farmers, their families and people living in regional communities across the nation.
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Norco has partnered with the Black Dog Institute to raise funds and provide easy access to online mental health support tools for its farmers, their families and people living in regional communities across the nation.

The initiative – which commenced in March and will continue through May – has seen special labels on Norco’s high volume 2l full cream and lite milk, featuring a QR code that link directly to evidence- based online mental health tools, provided by the Black Dog Institute, including a free personal assessment tool and self-help program for people experiencing mild to moderate depression, anxiety and stress.

From March through to May, special labels on Norco’s high volume 2L full cream and lite milk feature a QR code that links directly to online mental health tools, provided by the Black Dog Institute. Image: Norco
From March through to May, special labels on Norco’s high volume 2L full cream and lite milk feature a QR code that links directly to online mental health tools, provided by the Black Dog Institute. Image: Norco

Five cents from every Norco branded white milk purchased at Coles before 30 April will be donated to the Black Dog Institute to help fund research, resources, and digital tools, which are particularly essential in regional areas where access to traditional mental health support is limited.

The initiative coincides with the launch of The National Farmer Wellbeing Report, a first-of-its-kind study into farmer mental health, research that was commissioned by Norco and in partnership with the National Farmers’ Federation. Findings from the report revealed close to a third (30 per cent) reporting a decline in their mental health over the past few years.

Norco general manager of commercial and strategy Ben Menzies said it was important for the co-operative to raise awareness, and take steps to help address the issue of mental health in farming communities.

“Norco is a proudly 100 per cent farmer-owned co-operative, and this means that supporting our farmers, their families and the communities in which they live and work, is in our DNA.

“The findings from the National Farmer Wellbeing Report are certainly confronting, but as a co- operative we have made a commitment to doing everything we can, within our means and within our farming communities, to help make a difference. One of these steps is partnering with the Black Dog Institute to not only raise funds, but to also provide easy access to evidence-based tools and lifesaving resources for those who may be in need, and where other support mechanisms may be limited or unavailable,” said Menzies.

Norco is also implementing ‘Farmer Wellbeing’ community education sessions at various Norco AgriSolutions stores and at key agricultural events such as Primex throughout May and June. These events bring farmers together, helping them stay connected to one another and will provide tools and resources on financial, physical and mental wellbeing.

All funds raised from the partnership will go towards supporting online resources and digital mental health tools, including the Adult Wellbeing Program research project; a digital therapy treatment application to be used alongside traditional face-to-face methods of mental health support.

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