Perfection Fresh has launched a consumer traceability and provenance discovery tool for raspberries from its farms in Caboolture, Queensland.
The FreshChain Systems is a fully integrated, blockchain enabled, padlock to plate assurance system.
Grown in specially designed berry tunnels in Caboolture, after the raspberries are picked they are sealed in a temperature-controlled environment to maintain their flavour and quality.
Perfection Fresh head of marketing Luke Gibson said many consumers want to learn about the produce they are purchasing and the people who grew it.
“Changes in consumer behaviour like universal QR code usage enables us to link our physical packs with digital environments, providing a unique opportunity to engage our consumers in a new way, in real time, sharing real insights with them by simply scanning a unique FreshChain QR code using any smartphone,” said Gibson.
The QR code will give consumers an opportunity to rate the products before and after eating it, along with giving feedback on the complete experience – providing growers with significant amounts of data into their consumers.
FreshChain Systems director Greg Calvert said they are pleased support the initiative and the tool will provide great value in the digital world. “By sharing not only the product but the ways to store it, the farm’s certifications, new ways to use in cooking and fun facts, helps maintain and educate curious minds.
“Growers have recognised that these are so much more than labels, they are valuable digital assets of the business now and into the future,” said Calvert.
Calvert said FreshChain Systems’ QR codes are serialised and GS1 Digital Link enabled – ready for the future of a single 2DBarcode for checkouts and consumers.
