SPC Ardmona is rolling out a new logo across all of its brands to reflect its business transition from old school cannery to "modern, dynamic and innovative snack food company".
SPC marketing and innovation director Bronwyn Powell said the decision to refresh the brand was inspired by the support SPC had received from “everyday Australians”.
“Australian shoppers have really gotten behind SPC but many consumers are unaware we have so many other great brands that are all part of the SPC family. By featuring the new logo across all our products, we hope all our brands will benefit from the recognition and unprecedented support generated for the core SPC brand.
“Consumers will now be able to easily identify all brands in the SPC family and know they’re purchasing the highest quality, home grown, clean, green products” said Powell.
She said the new look brand represents SPC’s commitment to freshness and innovation.
“Our existing logo has been around in varying forms for 96 years so it was time to evolve the brand to reflect the company’s transition to a modern food company.
“A warmer, lower case font has replaced the old, rigid upper case letters to create a more contemporary feel and the addition of the leaf motif represents growth and SPC’s positive new direction,” she said.
The logo was designed by Leo Burnett in collaboration with SPC’s marketing team and will be rolled out across all of SPC’s brands: Goulburn Valley, IXL, Taylors, Ardmona and Henry Jones, to make it easier for consumers to identify these brands as part of the SPC group.
The new branding will start to appear on products from late this month and feature on the company’s revamped website relaunching on 1 August.
SPC Ardmona is rolling out the new logo across all of its brands.
