Soulfresh has appointed Michael Davies as chief marketing officer. Davies was previously director of Mars Wrigley M&A and Ventures in the US, and prior to that, marking director UK for Mars.
Soulfresh founder and CEO Didi Lo said Davies would be tasked with spearheading the company's international growth. "We want to shake loose outstanding talent from legacy companies, targeting those who are looking to shape the future of food and beverage for the better," Lo said.
Davies said Soulfresh was not a company, but a movement. "Soulfresh's incredible success is being fuelled by great brands that are genuinely changing the way consumers eat and drink for the better," he said.
Soulfresh produce: Lo Bros Kombucha, Nutty Bruce Plant Milk, Wildly Good, and Pico. The company is focused on sustainability and having a light environmental footprint.
