Nestle has been championing its Milo brand through a social media campaign designed to encourage Australians to share their 'memorable moments'.
The #itsgottabeMILO campaign is asking Australians to showcase the rituals and occasions they’ve shared with Milo over the last 83 years.
Images shared so far include nostalgic memories from childhood, sports, and family life.
Famous faces such as the Bondi Lifeguards have also shared memories.
Bec Hewitt shared a Milo photo from the set of Home & Away, and Em Rusciano and Beau Ryan also posted pics.
Fans can post their Milo moment on Instagram or to the MILO Facebook page using #itsgottabeMILO for the chance to win prizes.
